Iteration
In the early stages of our idea, we were clear that a logo needed to be in place to catch the eye of the people, although, we soon came to the realization that a simple picture would not be enough to impact how others will respond to our cry to make a significant change. We as a society are running out of time.
With further research, we found that with the right approach this can work. Based CICERO Centre for International Climate Research, the impact of consumer attitudes towards energy efficiency on car choice we know that in Norway as the people began to see with their own eyes the difference they could make, they chose to do so.
The CICERO Centre for International Climate Research has also tested this theory by using their logos in the car industry and in utility manufacturers. When the people were given option between products that are energy efficient and environmentally friendly they choose that route over the other. This has encouraged more and more manufacturers to take this into account and make significant changes when new models are being made. CICERO and Marc Pejo(an expert in bussines and marketing ) has come out the other end with compelling evidence to prove that this is at hand and will make significant changes when implemented.
When we reached out for feedback on our initial prototype we were given positive and negative feedback some of the negatives we received were the facts that it wasn't easily understandable, it didn't explain it's purpose and that it didn't catch their attention. However, people loved our concept and consumers were extremely appreciative as they were receiving feedback as to whether or not the businesses they support are eco-friendly or if they are making strides to improve their eco friendliness. We also received feedback that businesses were extremely interested to know how eco-friendly they were realistically being and what more they could do to truly become a green business.
We decided initially that adding more colour would definitely capture the publics attention more than our current prototype, we drew inspiration from appliance and car companies that use colourful grading systems on their products.
With further research, we found that with the right approach this can work. Based CICERO Centre for International Climate Research, the impact of consumer attitudes towards energy efficiency on car choice we know that in Norway as the people began to see with their own eyes the difference they could make, they chose to do so.
The CICERO Centre for International Climate Research has also tested this theory by using their logos in the car industry and in utility manufacturers. When the people were given option between products that are energy efficient and environmentally friendly they choose that route over the other. This has encouraged more and more manufacturers to take this into account and make significant changes when new models are being made. CICERO and Marc Pejo(an expert in bussines and marketing ) has come out the other end with compelling evidence to prove that this is at hand and will make significant changes when implemented.
When we reached out for feedback on our initial prototype we were given positive and negative feedback some of the negatives we received were the facts that it wasn't easily understandable, it didn't explain it's purpose and that it didn't catch their attention. However, people loved our concept and consumers were extremely appreciative as they were receiving feedback as to whether or not the businesses they support are eco-friendly or if they are making strides to improve their eco friendliness. We also received feedback that businesses were extremely interested to know how eco-friendly they were realistically being and what more they could do to truly become a green business.
We decided initially that adding more colour would definitely capture the publics attention more than our current prototype, we drew inspiration from appliance and car companies that use colourful grading systems on their products.